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As a business owner, staying current is of utmost importance. You want to stay on top of the latest marketing trends. You want to make sure your inventory is up to date. You want to make sure your employees continue to provide the highest level of service and courtesy.

So when evaluating the state of your business, don't neglect your website and digital marketing plan.

You should perform one of these evaluations, at the minimum, at least once per year. Spring is the season of rebirth and new growth, making it an excellent time to evaluate your marketing strategy. When doing so, here are some key factors to consider during the “spring clean-up” of your business's online presence and the performance of your website.

Traffic report: Compare your traffic to that from one month ago, or one year ago at this time. Determine if there is an increase or decrease and, if so, what led to the change. What pages or content are producing the most traffic? What are the top external sources driving traffic to your site? Are they coming from search engines? And if so, which ones? This can help you tweak your marketing strategy.

Location, location, location: What is the geographic location of the visitors to your site? Are the majority of them close to your home base?

Be brutally honest: Take a look at what aspects of your plan are working and which are not. Is the original content on your site generating traffic? If so, why or why not? Do you have a social media presence? If so, how is it performing? Is the message of your branding consistent? Answering these questions honestly by looking at the hard data will give you the best course of action for the future.

All of the data regarding a website and its traffic can be overwhelming. However, we can perform an audit report on your website and search engine optimization at Spot Color Marketing. This report evaluates the rank and health of your website and, best of all, it's absolutely free.

Spot Marketing is a Google Certified Partner and based in Portland, OR. We’re considered a premier digital marketing agency with clients Nationwide. If you are a business owner, entrepreneur and would like a free website audit for your site, contact us today by calling (503) 477-4355 or sending an email to spot@spotcolormarketing.com.

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