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Spot Color Podcast #4

In our fourth episode, Melody talks about the benefits of explainer videos. It’s a good listen. Check it out, and here is a link to some of our examples....
LinkedIn Profinder Testimonial

LinkedIn Profinder Testimonial

Spot Color Marketing is an amalgamation of employees, consultants and contractors. We’ve become a service provider of mostly digital marketing, though we still do traditional marketing like print and outdoor.  We’ve been in business for 15 years now, but the last 7...

Spot Color Podcast #3

Installment #3 in our podcast series has Melody talking about our recent work with City Home Improvement, and setting up their new optimized website! http://cityhomeimprovementinc.com/ Before...

Spot Color Podcast #2

In our second podcast, Nicole and Melody discuss the “100 year client” prototype and the type of customers we love to build partnerships with....

Spot Color Podcast #1

Our first podcast is live! Check out our talk about the origins of Spot Color with Nicole and Melody....
Marketing Micro-Moments

Marketing Micro-Moments

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your...
Best Times for Business on Social Media

Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens. Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether...
The Perils of Photo Licensing

The Perils of Photo Licensing

It’s very important to know where your content is coming from, and what licensing applies.  Even if a client hands you the content, it’s best-practice to inquire about it’s origins, or you could be on the hook for infringing a usage...
The Biggest Question Is…How Do We Market Ourselves?

The Biggest Question Is…How Do We Market Ourselves?

They way we brand and market ourselves is the key to opening the window for the right clients and customers to see us. Here’s an update on what we’ve been doing at Spot Color! Let’s us know what has, or has not been working for your...
The Gain of A/B Testing Content

The Gain of A/B Testing Content

A/B testing is an effective setup to streamline your website and content design to maintain a continuous gain in conversions. Check out this video to learn more about pairing your content as random samples, and learning from your...
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